Privacy Policy

Last Updated: September 7, 2023

This Privacy Policy describes how sggoldshop.com (the “Site”, “we”, or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have questions, need more information, or wish to make a complaint, please contact us:

Email: sggoldshop88@gmail.com
Address:
SG Gold Shop
City Plaza, 810 Geylang Road, #01-105
Singapore 409286

Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and details necessary to process your purchases. “Personal Information” refers to any data that can identify an individual.

1. Device Information

• Purpose: To load the Site properly and perform analytics to improve user experience.
• Source: Automatically collected through cookies, log files, web beacons, tags, or pixels.
• Shared with: Shopify, HitPay, Atome.
• Data Collected: Browser version, IP address, time zone, cookie data, viewed products, search terms, and user interactions.

2. Order Information

• Purpose: To fulfill orders, process payments, arrange delivery, issue invoices, communicate updates, and detect potential fraud.
• Source: Provided by you during checkout.
• Shared with: Shopify, HitPay, Atome.
• Data Collected: Name, billing and shipping addresses, payment details (credit cards, HitPay, Atome), email, and phone number.

3. Customer Support

• Purpose: To provide after-sales support and coordinate delivery issues.
• Source: Collected from you via the website or direct contact.
• Shared with: None.
• Data Collected: Address and mobile number.

Minors

The Site is not intended for individuals under 18. We do not knowingly collect data from minors. Parents or guardians who believe their child has provided data should contact us to request deletion.

Sharing Personal Information

We share your Personal Information only with trusted service providers to deliver our services effectively. Examples include:

• Shopify: Powers our online store (Shopify Privacy Policy).
• HitPay & Atome: Secure payment processing partners.

We may also share data to comply with legal obligations or protect our rights under lawful requests (e.g., subpoenas or court orders).

Behavioural Advertising

We use your information to provide personalized marketing and advertising. Data may be shared anonymously with advertising partners like Google and Facebook for analytics and campaign optimization.

Opt-out options:

• Facebook
• Google
• Bing

You can also visit the Digital Advertising Alliance opt-out portal.

Using Personal Information

We use your data to provide our services — including product sales, payments, delivery, communication, and promotional updates about SG Gold Shop.

Lawful Basis (GDPR)

• Your consent
• Performance of a contract with you
• Compliance with legal obligations
• Legitimate business interests that do not override your rights

Retention

We retain Personal Information as long as necessary to fulfill our obligations or until you request deletion. To exercise your right of erasure, contact us at sggoldshop88@gmail.com.

Automatic Decision-Making

We do not engage in fully automated decision-making. Shopify may temporarily use automated fraud-prevention systems (e.g., IP or card blacklists).

Selling Personal Information (CCPA)

We may share limited anonymized data with marketing partners (e.g., Shopify Audiences) in compliance with the California Consumer Privacy Act (CCPA). We do not sell data from individuals under 16 years old.

Your Rights

GDPR (EEA Residents)

You may access, correct, update, or delete your data. Data may be processed in Ireland and transferred to Canada or the U.S. (Shopify GDPR Whitepaper).

CCPA (California Residents)

California residents may request access, correction, or deletion of their data. Authorized agents can also make such requests by contacting us directly.

Cookies

We use cookies to enhance your shopping experience, save preferences, and analyze website performance. You can disable cookies in your browser settings, but some features may not function properly.

Learn more here: Shopify Cookies Policy.

Do Not Track

As there is no consistent standard for “Do Not Track” signals, we do not alter our data collection practices in response to such settings.

Changes

We may update this policy periodically to reflect new practices or legal requirements. The latest version will always appear on this page.

Complaints

If you wish to make a complaint, please contact us at sggoldshop88@gmail.com. If unresolved, you may contact your local data protection authority, such as the ICO UK Complaint Portal.

SG Gold Shop — Committed to safeguarding your privacy and data in Singapore.